IT & AI · Logistics · Marketing
FleetFlow
A logistics command centre, argued rather than described
- 6
- Pipeline stages modelled
- 6
- Interactive demo surfaces
← All workClient Engagement
Bean Rev Coffee
Investor deck for a direct farm-to-consumer coffee marketplace
Real engagement, published with the client's permission.
- $166B
- Market sized to 2030
- 2–5%
- Grower share of retail today
Overview
Bean Rev is building direct farm-to-consumer coffee commerce — cutting the intermediaries that leave growers with 2–5% of retail. We built the investor deck: the market inefficiency, the trade-risk case, the business model, competitive positioning and the funding ask.
The problem
Ethical-sourcing stories are common and rarely fundable. The deck had to make an economic argument, not a moral one — and survive a question about tariffs and supply-chain risk.
What we did
- 01Opened on the measurable inefficiency — growers capturing 2–5% of retail — rather than on the mission.
- 02Addressed trade risk directly, including the US tariff exposure on Colombian imports, instead of leaving it for an investor to raise.
- 03Positioned against the actual comparables — Algrano, Trade Coffee, Cropster — rather than claiming no competition.
- 04Structured the funding ask by allocation so the use of funds was checkable.
Delivered
- Investor pitch deck
- Market sizing and trend analysis
- Business model and monetisation
- Competitive positioning
- Funding allocation and roadmap
Specification
- Practices
- Finance & Accounting, Marketing
- Industries
- Agriculture & Agribusiness, E-Commerce, Logistics & Trucking
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