IT & AI · Logistics · Marketing
FleetFlow
A logistics command centre, argued rather than described
- 6
- Pipeline stages modelled
- 6
- Interactive demo surfaces
← All workClient Engagement
Managed Paid Media Programme
$24.7K of managed spend across ten campaigns in two months
Real engagement. Client identity withheld under a confidentiality agreement.
- $24.7K
- Managed spend
- 4.36K
- Clicks delivered
Overview
Ongoing paid search management across a ten-campaign account. The figures below are the account's own reporting for a two-month window — real spend, at real scale, managed to a cost per click rather than to impressions.
The problem
Paid search is where marketing budgets are wasted fastest. An account running ten campaigns without a single owner drifts into bidding against itself, and nobody notices while the impressions keep climbing.
What we did
- 01Consolidated campaign structure so campaigns stopped competing for the same terms.
- 02Managed to cost per click and cost per qualified lead rather than to impression volume.
- 03Ran creative rotation continuously rather than in monthly batches.
- 04Reported from the client's own ad account, so every figure is checkable at source.
Delivered
- Campaign structure and build
- Bid and budget management
- Creative rotation and testing
- Conversion tracking
- Monthly performance reporting
Specification
- Practices
- Marketing
- Industries
- E-Commerce, SaaS, Real Estate
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