ClearFund Solutions

The problem

A lender operating four brands in one market has to explain why that is a strategy rather than a mess — and do it to investors who understand the category's risk profile better than most. The business was fundable but not legible: metrics were defined inconsistently across documents, and the org structure raised succession questions the materials did not answer.

What we did

1. 01Separated the four brands by underwriting profile so the portfolio logic was legible rather than overlapping.
2. 02Rebuilt the metric definitions from the underlying data so every number in the raise materials reconciled to one source.
3. 03Sized the market from published research rather than internal optimism.
4. 04Restructured the org chart to answer the succession and key-person questions before they were asked.
5. 05Built the roadmap around the segment shift from higher-margin B-D paper into lower-risk A-paper, with the credit risk work that move requires.
6. 06Documented the cost structure honestly, including commission, clawback and default exposure.
7. 07Ran investor presentation coaching against the objections we expected.

Delivered

• Full investor business plan
• Market analysis and competitor research
• Business and cost model
• Reconciled financial metric definitions
• SWOT and risk analysis
• Organisation and management structure
• Five-year strategic roadmap
• Investor presentation coaching

Outcome

The round closed at over $72 million.