Client Engagement, Finance & Accounting, Finance & Capital Markets, IT, AI & Software Development, Marketing, SaaS

Hail USA

Concept to two shipped iOS apps and a $2.6M seed package

Real engagement, published with the client’s permission.

Hail USA Rider on the Apple App Store

Fig. 01 — Hail USA, rider app, shipped to the App Store.

$2.6M Seed raise packaged
$3.3B Bottom-up TAM modelled (three-state market)

Overview

Hail is a rideshare platform built on a bidding model — drivers pay a flat subscription and bid on rides rather than surrendering a commission. We ran all seven workstreams from business architecture through to launch. Both the rider and driver apps are live on the App Store.

The problem

The founders had operational experience and an app that did not yet work, with no business plan, no financial model and no credible market sizing to raise against.

What we did

Ran a gap assessment across the current product, the business plan and the technology before proposing a target state.
Built the market model bottom-up from trip volumes, driver counts and average fares across three states rather than top-down from an industry report.
Benchmarked unit economics against public revenue-per-active-rider figures from the incumbents.
Defined the minimum product required to launch, then took the app from a current-state code review to a working beta.

Delivered

Business plan and operating model
Bottom-up market model across three states
Five-year financial model with debt and equity structure
Investor pitch deck and investor target list
Alpha and beta product with testing plans
Rider and driver iOS apps, shipped
Roll-out and marketing strategy

Outcome

Both apps shipped to the App Store, and the client went to market with a complete raise package: a $2.6M seed target supported by a defensible three-state model.