Managed Paid Media Programme

$24.7K of managed spend across ten campaigns in two months

Real engagement. Client identity withheld under a confidentiality agreement.

Fig. 01 — Account reporting, 1 Nov – 31 Dec 2024.

• $24.7K Managed spend
• 4.36K Clicks delivered
• 99.5K Impressions
• $5.65 Average CPC

Overview

Ongoing paid search management across a ten-campaign account. The figures above are the account’s own reporting for a two-month window — real spend, at real scale, managed to a cost per click rather than to impressions.

The problem

Paid search is where marketing budgets are wasted fastest. An account running ten campaigns without a single owner drifts into bidding against itself, and nobody notices while the impressions keep climbing.

What we did

1. Consolidated campaign structure so campaigns stopped competing for the same terms.
2. Managed to cost per click and cost per qualified lead rather than to impression volume.
3. Ran creative rotation continuously rather than in monthly batches.
4. Reported from the client’s own ad account, so every figure is checkable at source.

Delivered

• Campaign structure and build
• Bid and budget management
• Creative rotation and testing
• Conversion tracking
• Monthly performance reporting

Specification

Practices: Marketing
Industries: E-Commerce, SaaS, Real Estate

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